What is Google My Business and why is it relevant?
Google is the world’s most popular search engine and business directory and a Google My Business account (GMB) is required for a business to be found on Google Maps search engine result pages. Can’t find your business on Google? Here are a few tips from Google My Business Help:
By creating a Google My Business listing, your business information can show up in Maps, Search, and other Google properties. If you’ve already created a listing, there are a few common reasons that you may not see your business on Maps and Search: Your business isn’t verified. Learn more from Google.
Anyone who has ever done a search for a local business knows what a Google map is and what a Google pin looks like. To anyone with a cell phone searching for a place on GPS, if your business is not found on the map…your business doesn’t exist even if your business is located a block away from them. You are invisible by Google GPS.
The Google Maps function, formerly known as Google Places, is now part of the Google My Business dashboard – Registering for a Google My Business profile is how a company appears in the business directory and “optimizing” a profile is one way that a profile ranks favorably on the results page.
Your Business Profile appears right when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your Business Profile—so you can stand out, and bring customers in.
Google My Business provides Google users in your local area an easy way to connect with your business, especially if they do a mobile search. It is from your GMB profile that you may manage your location, hours of operation, reply to reviews manage and other information related to your company.
Google My Business Optimization
A Google presence is organic and it should be optimized if you want your business listing to be found over other registered Google business listings for a similar keyword phrase.
Optimizing a Google My Business profile means engagement. It means obtaining reviews, posting weekly, adding photos and videos. If you consult with a Google representative and he or she will tell you that the best way to help place your Google My Business profile above other profiles locally in your area for your industry is to be proactive and optimize your profile.
Unlike some other social platforms, G+ business posts get indexed immediately into the search results on Google. Post to your profile often so that your profile may be ranked more favorably and above your competition.
Is Google My Business the same thing as Google Plus?
Google My Business (GMB) is not Google+ (also known as Google Plus). Until 2017 Google+ was created automatically when a Google My Business page was created. It was intended to be a platform to compete with Facebook. As of 2018 Google has separated Google+ from Google My Business and considers them separate entities that work together.
Google+ The End
Google recently announced it would be shutting down Google+ for consumers. This process will begin on January 28, 2019 by deprecating APIs which third-party platforms like Hootsuite use. Google is shutting down Google+ as a social network, effective August 31, 2019. Google plans to continue to offer an enterprise-only version of Google+ but small businesses should take these steps to prepare for the Google Plus shutdown. Read this article by Small Business Trends for more information and to learn how to better prepare for the end of Google.