Internet Marketing is the process of making your business visible, credible, and measurable online. The foundation of Internet Marketing has not changed in over two decades.

It includes:

• Registering and structuring your business on Google and other platforms
• Properly connecting and configuring your website
• Optimizing your pages so search engines understand them
• Positioning your company so it can be found and recommended
The foundation of Internet Marketing has not changed in over two decades.

• You must be present.
• You must be structured.
• You must be understood.
• You must be trusted.

What has changed is how platforms interpret and recommend businesses.

At Creative Developments, we recognize that there has been a major shift in how Internet Marketing works in the AI era.

In 1999, we recognized the age of of the Internet — The Web Era.

In the early 2000s, we recognized when search engines reshaped visibility — The SEO Era.

Today, we recognize the AI Shift — the rise of AI-driven search, Google’s AI Overview, and generative platforms like ChatGPT. The way businesses are discovered is evolving again.

We adapt accordingly.

Internet Marketing is the foundation that allows your business to be found, understood, and recommended online — whether that happens in traditional Google search results, Google’s AI Overview, or AI platforms like ChatGPT.

Before authority campaigns.
Before capstone pages.
Before advanced strategy.

You need a properly built foundation.

That’s what this page is about.

Visibility begins by telling search engines you are a real business.

That starts with your Google Business Profile (formerly Google My Business and Google Places). This is where your company becomes visible on:

• Google Maps
• Local search results
• GPS searches
• Review platforms

This is also where customers leave reviews.

If you are not properly set up here, you are invisible in the local ecosystem.

After Google is properly configured, we establish presence on:

• Microsoft Advertising – Business Profiles (formerly Bing Places)
• Yelp Business

Yelp reviews frequently appear in Bing results, and AI systems often reference Yelp data when evaluating business reputation. Maintaining these listings strengthens your credibility across platforms.

This is infrastructure.

It’s not glamorous.

But it’s critical.

Creative Developments offers a $150 internet marketing set-up package. We can then assist in local directory setup and optimization: $50 per account.

Internet Marketing includes connecting your website to the systems that measure and classify it.

Our SEO Set-Up includes:

• Google Account & email setup
• Google Search Console configuration
• Google Analytics configuration
• Bing Webmaster Tools setup
• Yoast SEO installation and implementation
• Sitemap generation and registration
• SEO footer development
• Analytics dashboard configuration

SEO Set-Up Cost: $150

This ensures your site is properly connected, tracked, and visible to search engines.

It’s the technical groundwork.

Website optimization today is no longer just about meta tags.

It’s about making sure your entire site is clearly understood by:

• Traditional search engines
• Google AI Overview
• AI platforms like ChatGPT, Gemini and Copilot

Every page must be:

• Clearly titled
• Technically clean
• Geographically relevant
• Internally connected
• Structured with intent

Optimization means aligning your content, metadata, and technical signals so your business is accurately classified and confidently recommended.

Schema is a small piece of structured code added to your website.

Think of it as a labeling system for search engines and AI systems.

It tells them:

• Who your business is
• What services you provide
• Where you operate
• What each page represents

There are two types we implement:

Global schema defines your business across the entire site.
Page-level schema defines what each individual page is about.

We use AI as an assistant in building both global and page-level schema based on the information you provide. This ensures the technical structure of your business is properly relayed to Google, AI Overview, and generative platforms.

The goal is simple:

To position your site so it is clearly understood and favored across all three visibility environments — traditional search results, AI Overview, and AI-driven platforms.

This is what we refer to as the Triad of visibility.

Beyond infrastructure, your website must include properly structured service and location pages.

Basic page development (optimized, structured, schema included): $100 per page.

These pages can later evolve into more advanced authority-driven capstone pages as your campaign grows.

That advanced strategic layer — building authority architecture for AI and search visibility — is covered in our AI & Search Visibility services.

Internet Marketing builds the foundation.

Authority strategy builds the structure on top of it.

We have implemented structured Internet Marketing campaigns for service-based businesses throughout the Greater Phoenix area, across Arizona, in Central Florida, and in select markets nationwide.

Our work spans roofing companies, environmental services, trades, and professional service firms — businesses that rely on visibility, credibility, and measurable growth.

You can view examples of our client work here.