The human element of a web page is the body content, the page itself that the reader sees, reads and interacts with. As with the title tags and meta tags in the HTML code preceding it, the web page body content elements should be optimized and sprinkled with specifically targeted keyword phrases.
SEO Advice: Learn about On-Page Optimization Part 3: Targeting Keywords and Keyword Phrases. Targeting keywords is an art form that needs to be mastered in order to accomplish the goal of having your web pages appear high on search engine result pages (SERP) such as Google, Yahoo and Bing. A good rule to live by when engaging in this process is to resist throwing in the kitchen sink on a single page. You do not need to keyword stuff and pile in dozens of keywords within one page. This rule rings especially true for the home page. Don’t overdo it.
