Search Engine Optimization (SEO)

There are several steps that Creative Developments can take in generating an internet marketing and Search Engine Optimization campaign for you.

Register as a local business: To start: We can register your company (and web site) with Google, Yahoo, Bing and other local business directories. Click here for more information:

Search engine optimization: We can optimize every page on your site, making sure that each page is written to be SEO friendly; rewording your copy text, labeling all of your images with alt tags and title text, renaming your links and page names to be SEO relevant and writing unique meta tags and title text for every page.

It can typically it take 20-30 minutes to optimize each page so that it passes a webpage analysis test. You may utilize a free website analysis tool at: http://www.widexl.com/seo/metatag-analyzer.html.

Register your website on search engines: Once all of your pages have been optimized you should register your landing pages (including the home page) with Google, Yahoo, Bing, Ask and other major search engines.

Note: you can register multiple web pages with search engines but there is a bundled cost for each page. At the very least you should register your landing page, the page that appears when a potential visitor clicks on a search-engine result link.

Note: many sites such as Yahoo have additional pay inclusion plans in addition to their free registration for their various website directories.

Note: the initial results of registering an optimized website may appear within 2-4 weeks but it may take 4-16 weeks to show marked improvement on search engine result pages and upwards of 6-12 months to develop an initial page ranking on Google.

Submit a site map: A site map (or sitemap), is a list of pages of a website accessible to crawlers or spider bots or site visitors. A clearly defined site map may increase the chances that your site will be indexed by search engines. The site map should reflect the full navigational framework of your website so that spider-bots may find and index all of your content. Learn more about site maps.

Social media optimization (SMO): Social Media Optimization is a form of marketing that focuses on generating traffic and buzz via participation on various social media outlets, including, but not limited to Facebook, Twitter, YouTube and WordPress blogging. Social networks allow you to build large lists of contacts and supporters that may help spread the word about your business and website. There are literally dozens of social networks and bookmarking websites available. http://www.addthis.com provides several tools to help initially submit your website to many of them.

YouTube for search engine marketing: YouTube is an excellent way to propagate on the web. When videos are uploaded and tagged with keywords or “tags”, the results are swift when it comes to being found on Google’s search engine. This is because YouTube is owned by Google and the two are tied together.

Note: Creative Developments offers video editing services wherein we can develop and edit your promotional videos, render them out in a YouTube friendly format, set up your YouTube channel, upload your videos, tag each video with keywords and create your video write-ups so that they show up via search engine queries. In addition we can label each video with your domain name and contact info that may in turn lead viewers to your website and refer them to you by phone.

Conclusion: It is highly recommended that if you have not already done so, that you register with Google Places and other local business directories on-line. Even if you do not own a website, appearing on a search engine’s local business result enables you to develop an on-line presence so people know that your business exists. It is the yellow pages of today.