How to Develop a Web Presence on Search Engines Organically – Part 2 of 2
By David Hannes.
When it comes to implementing a new organic marketing campaign, Creative Developments Web Design and Internet Marketing Specialists located in Scottsdale, Arizona near Phoenix, AZ, suggests optimizing all initial pages of a website, registering the site on search engines and local business directories and then giving the registered site a month or two to observe where the preliminary analytics level out.
The second thing Creative Developments recommends is engaging in a blogging or article writing campaign. This is useful for two reasons, it informs the search engine that your site is active with lots of activity and it helps build multiple landing pages to your site. Web sites that are constantly active derive more attention and are seen more favorably by search engines than sites that are static and never changing.
Each article or blog also enables you to build up a database of targeted keyword phrases that your site may be indexed and found by. Every page, post and article published has the change to act as a landing page into your website. Product reviews, opinion blogs on issues that are topical, informational how-to articles and event blogging for specific events like Easter or Memorial Day all have the potential to draw traffic to your site beyond the initial pages of your website. Over time, as your landing pages grow, so too will the number of visitors to your site per day. It may not be an overnight process, but over time, it can bear fruit.
Example one: A pool cleaning company may have basic pages such as a Home page, an About Us page, a page for each service that they provide, a Locations page and a Contact page, but if the site owner follows that up by writing a series of informative blogs articles such as an article titled “how to clean a green pool” and optimizes that page specifically for “how to clean a green pool” , inevitably people who have green pools are going to query a search engine with that exact question. When they do, there’s a good chance they will find this informative blog article on the page of search results. Once visitors click on this blog article and enter into the site they may very well decide, “Hey, this company knows their stuff, I’ll call them”.
Example two: A trauma therapist practice who engaged in a blogging campaign with Creative Developments wrote articles focused on topics of interest that they felt prospective clients may be interested in searching for. Beyond just optimizing their basic services pages for keyword phrases such as “trauma therapist in Mesa”, they also wrote articles such as “I don’t want to hate myself anymore” thinking along the lines of a depressed person typing that phrase into a Google search box at two in the morning, depressed. The results; www.aztraumatherapy.com is found at the top of page one nationally without resorting to a geographic keyword anchor. Moreover, unlike AdWords, this article has had staying power; published in February of 2010 they are still drawing traffic for this keyword phrase to this day. That’s a pretty good result for an optimized post long since paid for.
Note: it took writing 30-40 articles and optimizing each page of their site but the trauma therapist’s site averages 40 visitors a day via organic marketing alone. The initial campaign that was implemented took 4-6 months to develop.
An optimized, registered website with no activity may draw 5-10 visitors per day. That very same site, which engages in a blogging/article writing campaign proper optimized has the potential to draw 20-30-40 or more visitors per day organically.
To inquire about our web design, video editing, website search engine optimization (SEO) and internet marketing services for your website or blog or business, call us at (480) 968-5096 or email us at firstname.lastname@example.org. Creative Developments is located in Scottsdale, AZ, servicing the entire Phoenix area, the East Valley, Maricopa County, Arizona and beyond.