How to Develop a Web Presence on Search Engines Organically – Part 1 of 2
By David Hannes
Recently a prospective client, interested in Creative Developments web design and internet marketing services in Scottsdale, Arizona, inquired “How many site visitors would you estimate me getting in a month with a professionally made website? Also how many new clients would you estimate me getting through an SEO presence?”
That is a complex question to answer. There are many factors to consider.
What is the nature of the business? Where is the location of the business? What are the local demographics?
An informational website should be seen as an extension of your business, internet marketing a way to generate traffic to your on-line presence. Creative Developments approaches an organic marketing campaign in stages. If all of your pages are optimized, each page concentrating on specifically targeted keyword phrases and your site is registered and indexed on search engines you have the opportunity to be found by prospective clients that are seeking your products or services out. However your demographics will determine much of your success upon your initial launch.
If you have an audio electronics store with only a dozen competitors in your area and your site is optimized for your targeted geographic location, chances are good you may land on page one for your targeted keyword phrases relevant to your business. If you search for “car audio in Tempe” in a Google search, you’re likely to find one of our clients, www.soundzgood2me.com. This is due to the inclusion of a geographic anchor “Tempe” in the keyword phrase and the limited number of competitive sites for the category of business they serve.
If, however, you type in a more simplistic search such as “car audio”, chances are the audio electronic store will not be found unless they resorted to a Pay per Click (PPC) AdWords campaign. This is because there is no geographic anchor. You’re not being location specific in your search. If you are looking to have your site found for basic searches such as “car audio” or “dental practice” or “therapist”, your best bet to be found is via PPC.
Regional competition and geography do matter when it comes to organic marketing. If a company is a dental practice in New York City, even if they optimize their site for the keyword phrase “dental practice in Manhattan”, they probably wouldn’t have much luck being found on page one or two without first having a high page rank or engaging several months in a comprehensive, multifaceted internet marketing campaign. Don’t be discouraged though. Most markets are not so competitive. If this dental practice was optimized for “dental practice in Great Neck, NY”, chances are, their site, if optimized, registered and indexed, can be found on search engines and local business directories. The reason is the different geographic regions have far different levels of competition for that particular business.
To inquire about our web design, video editing, website search engine optimization (SEO) and internet marketing services for your website or blog or business, call us at (480) 968-5096 or email us at dhannes@develop4u.com. Creative Developments is located in Scottsdale, AZ, servicing the entire Phoenix area, the East Valley, Maricopa County, Arizona and beyond.
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